Coming soon · Shipping within Korea at launch · Join the waitlist
The bottle
The notes
In light

ow:lotHair Mist

60 ml · 2.02 fl. oz.

ow:lot Hair Mist settles over the cuticle like soft light — sealing shine and a breathable lilac scent without weight or residue. Built on four notes you can read off the bottle, it strengthens with every press and rinses clean when you’re ready.

Coming soon1,247 people already waiting

We currently ship within Korea only — leave your email and we’ll let you know the moment it launches!

We’ll only email you about the launch. No spam, ever.

Mist 2–3 presses over damp or dry mid-lengths and ends from a hand-span away. Comb through with fingers and let it settle. Re-mist through the day to refresh.

Aqua, Bakuchiol, Isophorone Diamine, Sesquimaleate, FiberHance™ BM Solution, Glycerin, Panthenol, Fragrance (lilac accord). Vegan, silicone-free, sulfate-free.

Complimentary shipping over $50. Ships within 1–2 business days. 30-day returns on unopened bottles.

The texture of the veil
From the campaign film

Quiet details

Weightless

No silicone film. Hair moves.

Breathable scent

Soft lilac that never shouts.

Bond-building

Strength past the rinse.

Refillable

Keep the bottle, refill the mist.

ow:lot label notes

The Notes

A veil, not a coat.

  • BakuchiolA botanical retinol alternative that calms the scalp and softens strands without weight.
  • Isophorone DiamineBridges micro-fractures along the cuticle, restoring an even, light-catching surface.
  • SesquimaleateA featherweight conditioning ester that leaves a clean, breathable slip.
  • FiberHance™ BMForms new bonds inside the fiber, building strength that lasts past the rinse.
The texture of the veil
From the campaign film

Shipping

Where we ship.

RegionWithin South Korea only for now. International shipping is on the way — waitlist members hear first.
DeliveryStandard delivery 1–2 business days after launch, via CJ Logistics.
FeeFlat ₩3,000 · Free over ₩50,000.
Returns30-day returns on unopened bottles. Reach out and we’ll take care of it.

Shipping details are provisional and will be confirmed at launch.

FAQ

Good questions.

We’re finishing the final batch now. Join the waitlist and you’ll be the first to know the exact date.

Not yet — we’re Korea-only for launch. International is planned, and waitlist members get first access.

Pricing is announced at launch. Waitlist members receive an early-bird offer.

Yes — vegan, silicone-free, sulfate-free, and made in small batches.

Only to email you about the launch. We never sell or share it.

Coming soon.

One bottle, four honest notes. Be first to know the moment it launches.

ow:lot Hair MistComing soon · 60 ml · 2.02 fl. oz.